I�d like to bring to your attention the lame attempt by Taylor Made to try to sell us more of their new TP golf balls. According to their recent press release, �My TP Ball allows golfers to connect with their number and make their golf ball an extension of themselves.� Oh boy! Even more, �the program allows golfers to design their own golf balls in a new and individualized way.� Golly gee!
According to Taylor Made a golfer can print out a special form, take it to their local retailer, order at least three dozen golf balls, wait 2-3 weeks, and presto, new golf balls will be delivered to their door with a preprinted number on it (mine would be 11). Wow!
So, after I downloaded their special form, I checked out the price. Ouch. These balls cost $39.99 a dozen. If I bought three boxes I�m looking at $119.97. Then if you add local sales tax (7% in Minneapolis) that�s another $8.40. I�m guessing they add shipping so let�s say it�s an additional $5.00. Total cost: $133.37. I�m going to pay that much just to put my special number on my golf ball?
Basically, I�m paying $3.70 PER GOLF BALL so I can have my special number on it and I have to wait three weeks to get it. I don�t think so.
Let�s take this a step further, how long do you really keep a golf ball? Two rounds? One? Five holes? At the rate I lose golf balls these wouldn�t last a week.
I think it would be much easier to just take a Sharpie (cost $0.99) and write my special number on a bunch of golf balls (75 used balls for $29.99), then add local tax ($2.10). Total cost: $32.09
Now I�m only paying $.0.43 PER GOLF BALL so if I lose it, I don�t care. I can also play 3.5 MORE rounds of golf with the money I just saved.
I�m all for innovation and trying to push the envelope, but I see Taylor Made�s substance-less marketing hype staring me in the face.
How is having my pre-printed �special� number on my golf ball supposed to help me?
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