I’d like to bring to your attention the lame attempt by Taylor Made to try to sell us more of their new TP golf balls. According to their recent press release, “My TP Ball allows golfers to connect with their number and make their golf ball an extension of themselves.” Oh boy! Even more, “the program allows golfers to design their own golf balls in a new and individualized way.” Golly gee!
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I’m all for innovation and trying to push the envelope, but I see Taylor Made’s substance-less marketing hype staring me in the face.
How is having my pre-printed “special” number on my golf ball supposed to help me?
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